Swiss sensation Roc Montandon [Time Model Management, mother agency, Switzerland]

In the world of male models, one is as good as his last campaign- whether a model can sustain the industry's interest and fascination on him remains the model (and his agent's) sole purpose to succeed.

From the thousands who have queued during the recent Milan and Paris shows, until the penultimate catwalk scene in the Big Apple, certain models have made it and passed their contemporaries by winning some of the most sought-after campaigns: Gucci, Armani, Calvin Klein, Hugo Boss, Prada, Jil Sander, Dolce and Gabbana, Burberry to name a few.

From these thousands of aspirants, a few remain at the forefront. ModelWatch is thrilled to feature some of them- in this special series.

Heading our list is Swiss sensation Roc Montandon. Unlike the predictable and reliable Swiss watches, Roc exudes a certain youthful mystery. His looks is intriguing, beguiling in fact. There is a certain playfulness in his ways- yet fashion was able to put this naiveté mischievous charm into a subtle sophisticated look. The L'Uomo Vogue cover and spread is a testament to his modeling skills. Montandon just recently grabbed the Gucci campaign, which is the ultimate prize for all male models of distinction, and he did it in the most nonchalant fashion.

Germany's Will [Place Model Management, mother agency, Hamburg, Germany]

French wonder boy and the cause-celebre' of the French male model fashion league, Roc Barbot, once again proved his model mettle by taking in Armani. After becoming one of the princes of the runways, Barbot is still going strong on the campaigns field- after being the darling for the last 2 or more fashion seasons. Many fashion observers are right on target when they considered Barbot as TNBT (the next big thing).

ModelWatch model of the moment pick and another French sensation, Hugo Sauzay remains one of today's most sought-after models, after grabbing both the Benetton and Burberry campaigns, his runway appearances continue to fascinate fashion observers. His unconventional and youthful European good looks is one of his most precious assets, which provided him a certain distinction during the catwalk.

Ambitious, charming and one of today's hottest property, Eugen Bauder is more than just an overnight sensation. Grabbing the Hugo Boss worldwide campaign and being photographed with Giselle by the famed Mario Testino adds to the spiciness and charm of this young newcomer.

From Hamburg and the latest discovery of the wonder duo from Place Models, Will is the new face of Prada. Just discovered over a month ago and after having just celebrated his birthday, Will may need to get used to the roller-coaster ride that is common in fashion campaigns, while his only sense of peaceful bliss will come from his University studies, not bad for someone who has no interest in fashion before!

Last but not the least, is the Pringle model pick, Arian. Another model who is carefully moving his way to the top, Arian remains a mystery, one of the most important quality for a model to be able to garner points and get the much-needed campaigns. Expect more from this young model in the coming shows!