_ VNY MODELS MANAGEMENT : The Big Apple’s Kid New on the  __Block Rocks the Modeling Scene!
_ A ModelWatch Exclusive Interview with VNY Models' Lana Winters!
_ By Jed Medina, December 2004 updated June 2005
Lana Winters, the driving force behind the success of VNY Models: "We are a boutique agency, which means we are small very picky and very dedicated to our models and clients."
IMPORTANT ANNOUNCEMENT: Please be informed that Lana Winters and VNY Model Management are not, in any way, associated with modeling agencies that uses "V Models" or "V Model Management". For any interested parties, models, viewers, please contact Lana or her agency only.

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VNY Models is considered new to the NYC modeling game but has already been gaining a reputation as a force to reckon with. Described as a “small boutique agency with a big heart”, the agency is already representing more than 50 models.

The roster includes some of today’s rising stars headed by New Zealander Nick Bryant. The agency’s top discovery already had Ralph Lauren and John Varvatos on his sleeve and is raring for more. Another top discovery, this time from Canada, is Scott who is fast becoming a favorite among top fashion photographers. In one of the most difficult episodes of the Big Apple’s modeling industry- where top talent managers and agents are leaving the big agencies and settling to establish their own, it seems VNY Models has led the pack and has the driving force to keep its pace and remain there for a long time.

ModelWatch is proud to launch an exclusive agency profile of VNY Models!

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Jed: What drives the agency, VNY Models, to be one of the most competitive and innovative modeling agency in the Big Apple? 

Lana: We are a boutique agency, which means we are small very picky and very dedicated to our models and clients.  We work that much harder to get the job done.

Jed: Tell us a bit of its history, how did the agency started and who are the personalities instrumental in making it the success that is has become?

Lana: I started the agency 2 years ago with only 6 models 1 girl and 5 guys. I alone worked very hard for a long time to bring it to where it is at today.

Lana and Friends: VNY Models' Lana together with two of her close friends in the fashion industry, Richard (from the fabulous Elle Magazine) and Vito (Marek and Associates)

Jed: To date, what would be some of the agency’s most important projects? 

Lana: I would have to say booking a model on a fragrance within the first year of being open was very exciting. 
Lana's Men: Lana Winters together with three of her most sought-after male models, (from left) Nick Bryant (John Varvatros, Ralph Lauren) and Damian T (Burberry) and Canadian sensation Scott Walhovd (Dolce and Gabbana)

Jed: As model agent & manager, what is the most important role you need to do in order to help your models succeed? 

Lana: I think that it is important to be very supportive and there for them.  Most of the models are far away from family and friends and need to feel some support and comfort from their agent. 

Having time to listen to the models and giving advice on how to succeed in the business. Everything from going clothes shopping with them to preparing them for every client they are going to meet. To having a shoulder for them to lean on.

Making Waves: The VNY Models agency website- a showcase of Lana's discoveries and the international models whose mother agencies has placed their models at VNY! (Shown here is top model Damian T!)
 

Jed: As a fashion insider, a lot of modelwatchers would be interested in knowing your views of what fashion is all about?

Lana: I think fashion is about fun, glamour and just feeling good about yourself. 

 
VNY MODELS PRESS: models.com listed VNY Models as one of the top modeling agencies in the Big Apple!

models.com, the ultimate destination about the world of modeling has listed VNY Models as one of New York's most reputable agencies, with the following press:

PRO: Though VNY Models is a newcomer to the agency game, they have already earned a reputation for being nurturing of their models. It's a quality that have endeared VNY Models to the mother agencies at maximum trust level. The agency driving force, Lana, through her experience in the business has come to develop very tight client relationships, a background that has served a model like Nick Bryant very well when the big money clients came calling

CON: The challenge of being a smaller agency is that new models might be distracted by those agencies with the bigger brand names when the scouting contest get down to the wire. As it stands that means VNY Models needs to work harder on that coveted guy to get him on the map. That compulsion, if harnessed by an ambitious model is a good thing.

SCOUTING CALL: Passion, dedication and drive. It's all here in spades. If contacted by VNY Models, rest assured that they'll be burning the midnight oil on your behalf.
Read More! Lana Winters, her models, including news and tidbits on Nick Bryant, Scott Walhovd and more..."
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